Feb 24, 2015 | Coconut in the Media, News
At Coconut Creatives, we like to share our knowledge and experience as much as possible. We recently 
collaborated with Premierline Business Insurance to produce an expert guide for franchising. The guide features a group of experts in business and franchising sharing their views on the best ways to choose a franchise and advice for franchisors on choosing the right franchisees. The guide includes information on setting up a franchise and funding and recruitment from the perspective of both the franchisor and the franchisee.
“When Premierline approached us to collaborate on this guide, we were only too pleased to share our knowledge and experience. Making the decision to franchise or become a franchisee is a massive decision and it is important to carefully consider it before you take the plunge. Guide’s like these help with the franchising journey and we aim to put people on the right track so that they can take their journey to the next step,” explains Sarah Carlile, Founding Director of Coconut Creatives.
Expert guidance is often needed to help with important and high value decisions. Searching the internet can often be overwhelming and provide conflicting advice. This guide puts all that information into one place to make the first steps towards a decision about franchising much easier. The guide is a great tool for anyone considering getting into franchising in any way, whether you’re a business owner or looking to become a franchisee. This guide will give you the knowledge you need to help you with your franchising journey.
Click here to access Premierline Business Insurance’s free expert guide to franchising.
Feb 3, 2015 | Clients in the Media, News
Mr. Electric, a client of Coconut Creatives, have recently been celebrating the success of one of their 
highest earning franchisees in the UK. Jeff Longley has had a successful couple of years. It doesn’t look like he’s going to stop anytime soon either. This month, Jeff invoiced a total of £100,000 to his Mr. Electric customers. This was his personal best and Jeff can certainly show new franchisees a thing or two when it comes to running a successful business. In fact, Jeff is actively involved in helping and guiding new franchisees in the network.
Not only has Jeff managed to secure a large number of contracts, included in those contracts is global giant, McDonald’s. Jeff’s team have been installing LED lights in his local store which is energy saving at it’s absolute best. LED lights are designed to be much more energy efficient. They are 80-90% energy efficient compared to the traditional light bulb which is only 20%. This is a huge contract for Jeff to secure and he’s hoping it will earn him more contracts in the near future.
“I have recently become the contractor for the McDonald’s in my local area. My team and I are in charge of turning the store into the most energy efficient store in the country. It’s a great opportunity because it will build awareness of my business within a large corporation and I’m hoping to become more familiar with them and secure contracts with other stores too,” explains Jeff.
Mr Electric is the biggest name in the sector. Since 1994, Mr. Electric has established itself as the go-to outfit for all areas of electrical contracting – appealing to domestic and commercial customers.
“Jeff has made a name for himself in the McDonald’s franchise community and we hope this will lead to more business for him and for the rest of the Mr. Electric franchisee network. Building awareness of the Mr. Electric franchise brand will help new and existing franchisees; especially if a large company such as McDonald’s are singing their praises.,” enthuses Philip Milburn, Head of Mr Electric in the UK.
Mr. Electric is an established and much sought after brand, franchisees supply electricians for all aspects of commercial and domestic electrical servicing and maintenance work; from basic repairs to rewiring – through all manner of installations, upgrades, tests, inspections and, of course, energy efficiency measures – right up to complete support services for large scale corporate accounts.
This press release has created wide spread coverage on franchise related websites and social media. It will also be included in upcoming print publications. To find out how Coconut Creatives can help you generate great PR why not
contact usJan 15, 2015 | Clients in the Media, News
Snap-on, a client of Coconut Creatives, have gone from strength to strength over the last few ye
ars and it doesn’t look like they’re slowing down! This year, the UK arm of the global franchise is celebrating their 50th anniversary and they’re kicking 2015 off by hosting two large tool fairs for franchisees to come together and support each other’s businesses.
The first tool fairs of the year took place in Gatwick and Manchester. Over 370 attendees attended and all were given the chance to attend training sessions on topics such as using technology to help with their businesses, growing their businesses by introducing an assistant and how to close deals on toolboxes. Throughout the day, franchisees also had the opportunity to purchase great products for their businesses. The day’s events were followed by an awards ceremony and black tie evening dance to help franchisees unwind and celebrate everyone’s successes.
With over 430 franchisees based in the UK and Ireland, Snap-on have a successful, proven business model and they’re looking to continue this success and expand their network over the next 50 years and beyond!
Snap-on is the world’s number one professional tool brand. They are the leading global manufacturer and distributor of tools for the professional technician. Franchisees deliver gold-standard, premium products to technicians up and down the country. Snap-on’s fantastic business offers you the chance to be your own boss whilst being supported by an elite team of industry specialists.
“Reaching this huge milestone is testament to the hard work put in by everyone involved with the Snap-on brand. That includes the team at head office and our vast network of franchisees. We all strive to sustain our brand and our reputation. There’s no denying the commitment pays off; it’s why we’re the go-to choice for professional technicians across the UK. We plan to continue our success into 2015 and even the next 50 years. We’re at the top of our game and the leaders in our market and we intend to keep that position,” explains Lisa Law, Snap-on’s National Franchise Manager
Snap-on franchisees benefit from being part of a well-established and trusted brand. The business model has been refined and adapted since 1920 and ensures franchisees are well-positioned to maximise profits over the long term.
“Snap-on have a proven and simple business model which is a huge comfort when you’re looking at setting up your own business. You know that if you follow their plan and advice you will do well – if you put the work in, the sky’s the limit,” says William Hurt, East Durham franchisee.
“I was young when I started so franchising was the best option I had to start my own business. I’d dealt with Snap-on before so I knew it was a good product because I was already a customer. As soon as I’d been on my first van ride and had been introduced to the system I knew that I wanted in!” adds Steven Scott, Lanarkshire franchisee.
And it’s not just the franchisees who enjoy the benefits and rewards of the Snap-on brand. In an independent industry survey, Snap-on was the clear number one choice of the professional technician. For 80% of respondents, Snap-on was the top choice for hand tools and 65% chose Snap-on for tool storage. With a global franchise system of over 4,700 franchisees selling over 22,000 products, you can have complete confidence that partnering with Snap-on means partnering with the best.
This press release has created wide spread coverage on franchise related websites and social media. It will also be included in upcoming print publications. To find out how Coconut Creatives can help you generate great PR why not contact us
Dec 5, 2014 | Events
Date: 3rd December 2015
Location: Yew Lodge Hotel, Kegworth, Derbyshire
Throughout this full day workshop we break our Discovery Day programme down into bite-sized chunks and show you how to build your own tailored programme to improve your conversion ratios. This day covers both the group and 1 to 1 methodology and therefore is suitable for any franchisor wanting to meet a prospective franchisee face to face… yep that should be all of you!
- Learn why the group discovery day works
- Learn why the 1 to 1 environment works
- Learn whether group or 1 to 1 is better for your specific brand
- Map your new process with us during the day
- Learn what collateral you should use at what stage to keep your prospects hot
You will leave this day with a new process mapped out for handling your leads. It is vital that you bring along your existing process so we can work with you on improving this.
Don’t just take our word for it. Here’s what some delegates had to say speaking about last year’s workshop on this topic…
“Lots of ‘takeaway’ – problem being which great idea to implement first…. Great problem to have.”
Suzanne Bell, The Alternative Board
“Sarah and the team deliver a relaxed, enjoyable and informative day, based on content that is actually happening in the market place today with their client base. This gives me confidence to make small changes to our selection process that could make a big difference”
Simon Darlaston, The Little Gym
“A reminder that like all things you must trust the professionals and Coconut are very much that.”
Paul Crow, Ripples
Next Steps:
1. Email Helen or call 01725 511673 to check availability, for more information or an agenda.
2. Or simply fill in our enquiry form to request a place on this workshop
* We will happily offset any payments made for our Coconut Workshops should you become a Coconut retainer client within the 12 month period.
We are so confident in our workshops and just how much you stand to gain from them that we are proud to offer our Coconut Satisfaction Guarantee. If you attend a workshop and feel that the content is not right for you, let us know before lunch time and we will refund your money in full and you can go home.
Dec 5, 2014 | Events
Date: 4th November 2015
Location: Yew Lodge Hotel, Kegworth, Derbyshire
We’re told time and time again by franchisors that they don’t fully understand how to utilise social media for marketing and franchise recruitment. We’ve been told that you guys WANT this day! So, we’ve carefully incorporated it into our 2015 programme for you! We’ll be covering in specific detail:
- How to set up and utilise your own LinkedIn profile
- How and where Twitter works (and we’ll help you set it all up)
- Why YouTube is great (you will set up a branded YouTube channel too)
- How social media fits with your recruitment process
- When to use social media and when not to
- How to set up a schedule of automatic tweets to save you time!
This time as an added bonus we will have The Headshot Guy with us at the workshop. They are the UK’s leading brand in taking photographic headshot images. They work solely within the headshot space and their clients include various teams at Warner Bros. Barclays, Microsoft, St James’s Place, etc. As this is a Social Media workshop, you will receive a complimentary headshot, courtesy of Coconut Creatives; this will enable you to update your online media, including your LinkedIn profile!
Franchisors attending this day will not be disappointed with the new social media tools they learn to use, hone and brand up. You’ll leave this day with your social media platforms set up (or tweaked if you already have them). Call us if you have questions about your level of competence and whether this workshop is suitable for you.
Don’t just take our word for it. Here’s what some delegates had to say speaking at last year’s workshop on this topic…
“Excellent day, if you need to know how to implement a comprehensive social media campaign you need to attend this workshop “
Kellie Blake, Rosemary Bookkeeping
“A well packaged day by experts in their field, packed full of golden nuggets of information that you can’t not implement to make an instant impact on any business”
Darren Buxton, Brook Corporate Developments
Next Steps:
1. Email Helen or call 01725 511673 to check availability, for more information or an agenda.
2. Or simply fill in our enquiry form to request a place on this workshop
* We will happily offset any payments made for our Coconut Workshops should you become a Coconut retainer client within the 12 month period.
We are so confident in our workshops and just how much you stand to gain from them that we are proud to offer our Coconut Satisfaction Guarantee. If you attend a workshop and feel that the content is not right for you, let us know before lunch time and we will refund your money in full and you can go home.
