Feb 27, 2014 | Clients in the Media, News
Baskin-Robbins is pleased to announce the release of single-store franchise opportunities in the UK. The single store investments require just £75k of liquid capital for a total launch cost of £150k, of which 50% will normally be funded by a high street bank.
“We have a great team here in the UK who are dedicated to helping franchisees grow their sales and profitability and with the introduction of our single-store franchises we are opening up the Quick Service Restaurant market to so many more people. Baskin-Robbins has just been listed 17th in the top 100 global franchises by Franchise Direct and we’re really not surprised! The list details the franchises which are performing best on an international level and we have beaten all other ice-cream franchises this year, as well as rising 5 places on last year,” explains Jim Johnstone, Baskin-Robbins’ UK General Manager.
For 65 years, Baskin-Robbins has been creating irresistible treats to make customers smile and feel good. Since their foundation in 1945, they have introduced over 1,000 unique, fun and much-loved ice cream recipes, frozen drinks, and ice-cream cakes. Their stores continue to be popular as their treats are an affordable treat for families. Baskin-Robbins sells in excess of 300 million scoops of ice cream each week across 6,700 stores in 50 countries.
“The single store opportunity also gives the team at Baskin-Robbins the chance to see how the store owner operates their store and to see what help they might need to go on to become great multi-store owners if they wish to do so – so it’s a win-win for both parties.
“We can only ensure that our brand continues to grow across the UK by getting the right franchisees on board and giving them the best support possible. Finding the right store location is key to a successful launch and each franchisee has a dedicated support manager to help with this,” adds Jim.
This press release has created wide spread coverage on franchise related websites and social media. It will also be included in upcoming print publications. To find out how Coconut Creatives can help you generate great PR why not contact us.
Feb 11, 2014 | Portfolio
dogknows
www.dogknows.biz
“Our latest franchisee who started her training in January 2014 contacted me again after she received the “keep warm” activity. I’ve also had 4 prospective franchisees bubbling and have contacted me after each newsletter.” Bobs Broadbent, dogknows franchisor.
dogknows is the only franchise to give dog enthusiasts the opportunity to build a business as well as help them to develop their own dog handling skills so that they can go on to become an accredited dog trainer.
Project outline:
In July 2013, dogknows had just 3 franchisees and wanted to begin a marketing campaign to expand the franchise network. MD Bobs Broadbent was looking to build on her marketing knowledge to extend this to franchise recruitment marketing and use a specialist provider where her budget allowed for some parts of her campaign.
Project outcomes:
- Completion of 2 Coconut Creatives’ franchisor workshops
- Creation of a new perfect pitch for the franchise opportunity
- Coconut Creatives retained to deliver a monthly “keep warm” campaign for leads that had been generated. The first 3 months of this activity brought in fresh interest from the existing list of enquirers and one new 1-1 booked with Bobs.
Feb 4, 2014 | Clients in the Media, News
This month, Liverpool Football Club (LFC) have announced a multi-year partnership with the Dunkin’ Brands group, making Baskin-Robbins the official provider of ice cream to the club.
“We’re delighted to be joining forces with Dunkin’ Brands, one of the world’s most iconic names. Dunkin’ Donuts will be our official tea, coffee and bakery provider and Baskin-Robbins will be our official ice cream provider, we welcome both to the LFC family,” says Billy Hogan, Liverpool’s chief commercial officer.
This news follows announcements that the Dunkin’ Brands group are planning to open between 685 and 800 new stores worldwide in 2014 which is great news for Baskin-Robbins’ franchisees. This expansion worldwide will provide franchisees with even greater brand recognition both locally and nationally and help to bring in even more business.
“We believe a major contributor to our strong year-over-year growth is the disciplined approach we consistently take to improving franchisee economics,” says Chairman and CEO of Dunkin’ Brands, Nigel Travis.
Baskin-Robbins is the world’s largest chain of ice cream speciality stores operating in a market worth $1.8 billion. Since 1945, Baskin-Robbins have introduced over 1,000 unique, fun and much-loved ice cream recipes and frozen drinks including our famous ice-cream cakes. Baskin-Robbins stores continue to be popular as their products are an affordable treat for families and they sell in excess of 300 million scoops of ice cream each week across 6,700 stores in 50 countries.
Baskin-Robbins already have 100 stores in the UK and are now offering opportunities to investors with a minimum of £300k liquid capital to develop a multi-store portfolio. A typical area containing 5 stores has the potential to turnover £1 million in the first full year of trading with EBITDA of 10-15%.
This press release has created wide spread coverage on franchise related websites and social media. It will also be included in upcoming print publications. To find out how Coconut Creatives can help you generate great PR why not contact us!
Jan 30, 2014 | Clients in the Media, News
Rosemary Bookkeeping’s new ‘client guarantee’ is revolutionising the franchise offering by ensuring new franchise partners have income from day one. The new scheme breaks the mould by providing all new franchisees with an initial client guarantee on completion of their 12-week training programme.
Dedicated to passing on the benefits of the scheme to new franchise partners as quickly as possible, Rosemary’s two newest recruits, Caroline O’Brien and John Lewis, have both received an impressive 25% of their current client base from the Head Office team.
The Rosemary Bookkeeping™ franchise is based on a business concept that has been established and refined since 2002. The business offers a unique bookkeeping system within a fully-supported franchise package focused on providing flexibility to its owner with superb work-life balance potential.
Caroline O’Brien, franchise partner for Coventry, trained with the Rosemary team in July 2013 and is well on her way to smashing her year one target of nine clients by July 2014. Just five months in and Caroline already has eight clients, two of which came from the Rosemary Bookkeeping Head Office under the guarantee scheme.
“The client guarantee was great for me in so many ways. On a professional level, this was my first limited company and therefore my first chance to use Sage in the ‘real world’. I also got the chance to use one of my extra training days to get some practical experience with the help of Claire Watson-Bardot the Training and Support Director at HQ. From a personal perspective, it gave me an added boost in that I could bring the story of this new client into my networking pitches, adding instant credibility to my business. Not to mention the less obvious but just as important fact that it really made me feel valued by the Rosemary team that they were prepared to offer this guarantee to me,” explains Caroline.
John Lewis opened his Sutton Coldfield franchise in April of 2013 and is already a huge Rosemary brand ambassador. A regular face at franchise exhibitions and Rosemary Bookkeeping™ Discovery Days, Jon was also crowned ‘Best Supporting Franchise Partner 2013’ at Rosemary’s annual Franchise Partner Forum and Awards in December.
“There’s no doubt that the client guarantee scheme has already been a huge success. We invest 100% in our franchise partners and this is just another level of support that we are proud to offer. It further highlights our commitment to them and their success as well as our own confidence in our franchise model,” explains Lisa Curteis, Franchise Recruitment Director
The Rosemary Bookkeeping™ franchise is backed by four successful entrepreneur business women, Claire Watson-Bardot, Joanna Dennis, Sarah Carlile and Lisa Curteis who have over 60 years of business and bookkeeping experience between them. The franchise responds to the increasing need in the UK for an affordable, professional bookkeeping service that supports both the client and the accountant. Rosemary Bookkeeping™ franchise partners work in harmony with their clients’ accountants, providing them with exactly what they need in the format they want, saving clients’ time and money.
This press release has created wide spread coverage on franchise related websites and social media. It will also be included in upcoming print publications. To find out how Coconut Creatives can help you generate great PR why not contact us!
Jan 27, 2014 | Clients in the Media, News
Results from the NatWest British Franchise Association (bfa) Franchise Survey shows that franchise businesses M&Co resized 
across the UK experienced a record year in 2013. And Martin & Co was no exception.
After listing on the Stock Exchange, launching a new website, and implementing a million pound sales service, Martin & Co has had both a busy and monumental year.
“What was particularly striking about Martin & Co in 2013, was the outstanding success of our franchisees,” commented Executive Head of Franchising, Penny Sanders.
“Our franchisees have great ambitions to further expand and grow their business and this has been extremely evident as a number of franchisees have outgrown their original premises, and have had to relocate into larger offices. And it’s not just relocation. Some franchisees’ ambitions have been so big that they have acquired additional offices. In 2013 alone three offices have expanded through acquisition and our four previous company shops have been bought by existing franchise owners.
“The network itself is growing too, and we’ve seen new offices launch around the country in 2013, including in Fulham and Falmouth. Along with this, the Martin & Co internal recruitment team has experienced a record-breaking year, as they placed 117 new recruits due to expansion.
“Even the network’s portfolio of properties has grown at an astounding rate. We now have 30,000 managed properties on our books, which to put it in context, equates to a town the size of Maidenhead in Berkshire!”
Martin & Co has been growing from strength to strength since it was first established in 1986, and with exciting future plans, you can expect to see even bigger things from Martin & Co in 2014.
This press release has created wide spread coverage on franchise related websites and social media. It will also be included in upcoming print publications. To find out how Coconut Creatives can help you generate great PR why not contact us!
Baskin-Robbins is pleased to announce the release of single-store franchise opportunities in the UK. The single store investments require just £75k of liquid capital for a total launch cost of £150k, of which 50% will normally be funded by a high street bank.
