In Search of Coconuts?

by | Jul 20, 2006 | Coconut in the Media

Maybe not coconuts but every business owner has an ultimate goal and ours is to escape to a desert island filled with palm trees!

The reason I have started with this analogy is business owners tend to get bogged down in the daily operation of their company and lose sight of what they are actually doing it all for!

Ask yourself; are you suffering from the common things associated with small independent business:

  • Keeping up with new technology
  • Growing pains as you expand
  • HR issues and red tape
  • Loosing site of the customer as the market changes (so does customer needs)
  • You know what you want to do but just don’t have enough time to do it

The answer can be simpler than you think!

The owners we work with often know what they need to do to generate more profit, many simply need more time! The reason you are doing what you do is because you are good at it. The forward momentum of the operation tends to be left to grow in an ad-hoc way which is not the best way.

We have one core aim which is to offer the small independent businesses a fair and fighting chance at reaching that aim, whether it is a desert island with palm trees or a luxury motor yacht…