Learning
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Brand Building Report
In an increasingly crowded and competitive marketplace, brand building has never been more important. While technology, buyer behaviour, and marketing channels continue to evolve at pace, one thing remains constant: people choose brands they know, trust, and connect...
AI Report
Artificial Intelligence is rapidly transforming the marketing landscape. From content creation and advertising campaigns to customer service, data analysis, and search engine optimisation, AI tools are becoming increasingly utilised. However, while AI presents...
What’s happening in franchise markets in 2026
Obviously with AI, much is changing when it comes to marketing, but whether everything is in place now, is debatable. In the meantime, what trends are we likely to see over this year? Adam Lovelock explains. When it comes to franchise recruitment, it’s tough for most...
The value of your operations manual
When was the last time you reviewed your Franchise Operations Manual. With advice from Louise Harris, The Ops Portal, we look at the key of this crucial piece of collateral? When you set up a franchise, one of your most crucial documents, alongside the franchise...
Do Franchises Still Need Operations Manuals in 2026? | The Franchise Marketing Show
In this episode of The Franchise Marketing Show, we’re joined by Louise Harris to talk all things franchising, systems, and the future of operations manuals. Louise shares her journey through franchising and explains why strong operational foundations are critical for...
Ten Years of Leadership: Pip Wilkins on Growth, Legacy and Championing Women
In this BONUS episode of The Franchise Marketing Show, Steph Gutmann from Coconut Marketing sits down with Pip Wilkins, CEO of the British Franchise Association, for a more personal and reflective conversation than usual. Recorded at the last franchise exhibition —...
Franchise Marketing in 2026— What Every Franchisor Needs to Know | The Franchise Marketing Show
Welcome to a brand-new series of The Franchise Marketing Show. SEASON 4 EPISODE 1! In this opening episode for 2026, host Mark Harman is joined by Adam Lovelock from Coconut Marketing to take a clear-eyed look at the state of franchise marketing right now — and what...
How AI Is Transforming Franchise Marketing: A Conversation with Quinton McHaffie from Social Places
As the world of marketing continues to evolve, AI is no longer a distant concept—it’s an active force reshaping how franchise brands operate locally, connect with customers, and scale smarter. In this episode of The Franchise Marketing Show, Adam sits down with...
Writing award entries could be key to better success
I’m Steph, I am Head of Copywriting at Coconut Marketing, and I’ve written what feels like millions of words in award entries over the last 7 years. Let’s cut to the chase… Writing awards is not everyone’s idea of fun! They can take so long to do, especially when you...
We’ve got a mountain to climb
In 2018, Coconut’s Digital Marketing Team Manager, Ian Easton, faced an unimaginable challenge—a devastating accident that left him with life-changing burns. Yet, through his incredible strength and determination, Ian has not only overcome the physical and emotional...
We’ve got a lovely bunch of Coconuts!
As a bunch of crazy Coconutters, we’re always looking for the next project. What better investment is there than the wellbeing of our planet? At Coconut, we’re all about doing things differently. This summer, our focus isn’t just on the wellbeing of our team (although...
Riding For Victory: Coconut’s Cycle Challenge!
For the countless women struggling to re-enter the workplace, Smart Works is a lifeline! Through interview coaching, and the donation of an interview-ready outfit, women are being empowered to change their own lives. Which is why Coconut embarked on a fundraiser to...
Empowering Women in Business 2023
New to Coconut, and new to franchising, we sent Nathalie Buckley and Lyndsey Hancock to their first ever franchise event. Here, Nathalie shares what she loved about attending the BFA’s EWIB conference!
Coconut planting trees for Christmas… and beyond
At Coconut, we’ve been thinking differently this year. As well as focusing on the wellbeing of our team, we’re focused on the wellbeing of the Planet!They’re a conscientious bunch, over at Coconut! Which is why, rather than contributing to the world’s emissions,...
FranTech designed with franchising in mind
When it comes to franchise technology, very few systems are geared for our industry, or the unique franchisor/franchisee relationship. Adam Knight thinks franchisors – you – deserve better During our many (many) years of working with franchisors from every possible...
SEO: Topic Clusters and Pillar Pages
What are they and why do they matter? Coconut’s Digital Marketing Manager, Ian Easton, brings the lowdown. “It changes almost daily”. Since time immemorial, this has been the message on the flux of SEO. When us Digital Marketers think we have a handle on it, kaboom –...
Content trends for attracting audience attention
In our Whiteboard Weekly #44, Adam highlighted the trends we’re seeing in Google for franchise recruitment. To help focus your content, Steph offers insight into how to aim it at what audiences want. When thinking about what content to create it would be great –...
Whiteboard Weekly #34 – Using Video Marketing During COVID-19
Without even noticing, we have all become video marketers in the past few weeks! This may have only been a Zoom call with colleagues, but it shows that during this time, video communication is the number one way to deliver your message. I believe that the businesses...
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